Question: Can you recommend a B2B marketing solution that provides AI-powered lead scoring and personalized customer journeys?

If you're looking for a full B2B marketing suite that uses AI for lead scoring and customer journey personalization, Marketing Cloud Account Engagement is a great option. The platform synchronizes marketing and sales teams, with features like AI scoring, real-time sales alerts and a full-funnel multi-touch attribution model. It integrates with Salesforce CRM and offers a range of pricing editions to accommodate different businesses.

Another powerful option is Adobe Marketo Engage, which is particularly strong at personalizing customer journeys across multiple touchpoints. It uses AI for marketing automation, predictive audiences and personalized experience automation. It's good for businesses with longer sales cycles, with deeper marketing automation and account-based marketing abilities.

If you want a more focused Account-Based Marketing approach, Demandbase marries AI-powered lead targeting with B2B advertising and data insights. It includes features like Predictive Analytics to find the most promising accounts and Personalization to customize website experiences. Demandbase's tiered pricing means it's available to businesses of all sizes and with varying goals.

Last, Salesforce offers a single CRM foundation with AI, including Einstein 1 for a 360-degree customer view and AI Copilot for content generation. By linking marketing, sales and service teams, Salesforce helps businesses build stronger customer relationships and offers AI-powered analytics to drive growth.