Keyplay

Keyplay is intended to help B2B sales and marketing teams identify, prioritize and track high-quality accounts. Using AI and custom signals, Keyplay is designed to provide a more accurate and efficient way to find target accounts.

Keyplay is geared for GTM leaders and practitioners looking to refine their ideal customer profiles (ICP) and optimize their marketing and sales efforts. It includes a number of features:

• AI Lookalikes: Clone your best accounts with AI-powered scoring and discovery.
• Custom Scoring: Build your own ICP scoring with custom signals that match your business needs.
• Automate Research: Eliminate manual research and add relevant signals to every account.
• Discover Your Serviceable Market: Find new accounts that match B2B SaaS markets.

Keyplay has a variety of pricing tiers to accommodate different business needs:

• List Builder: $0/year (includes 25 free credits, no subscription, and limited features)
• Growth: $12,000/year (includes tracking 50,000 accounts, ICP model, and 2-way CRM sync)
• Scale: Custom pricing (for advanced B2B companies with multiple markets and custom signal requirements)

Keyplay integrates with popular CRM systems like Salesforce and HubSpot, and includes features like CSV exports, back-testing and a dedicated customer success manager. Customers have reported high accuracy, with some reporting a 90% accuracy rate for identifying target accounts.

Keyplay's emphasis on custom signals, ease of integration and strong customer support make it a good option for B2B teams trying to streamline their sales and marketing operations.

Published on June 20, 2024