Question: How can I leverage intent data to better understand the needs of decision makers and target the right accounts?

To tap into intent data and get a better idea of what decision makers are looking for, Intentsify provides a powerful platform that uses AI-powered intent models to identify companies exhibiting research behavior. With advanced NLP technology and continuous calibration to your business needs, it offers 140 billion intent signals each month from a wide variety of sources and languages. The platform can be used for demand generation and display advertising to help you target the right decision-makers and generate intent-qualified leads.

Another top contender is 6sense, a Revenue AI-powered platform designed to maximize pipeline creation and management, including intent data, company and people search, conversational email and predictive models. 6sense provides insights that help you increase conversion rates and decrease go-to-market waste, making it a good fit for CMOs, demand generation teams and sales reps.

If you prefer a more flexible and integrated option, Albacross offers real-time buying intent detection and targeting of in-market buyers. It integrates with sales tools like Salesforce, Hubspot, LinkedIn and Slack to give you a unified view of your audience. With its large IP-to-company mapping database, Albacross ensures high-quality data coverage and high identification rates, so businesses can uncover new demand and accelerate revenue growth.

Last, Demandbase offers ABM software, B2B advertising and data to help companies find and engage with the best accounts. It includes Account-Based Experience, Predictive Analytics and Sales Intelligence. Demandbase offers a variety of pricing tiers, so it's a good option for B2B companies trying to reach revenue goals by optimizing sales and marketing.