For creating and managing creative assets at scale for digital and social touchpoints, Adobe Creative Cloud is a great choice. This collection of more than 20 apps includes Photoshop, Illustrator and Adobe Express, which has generative AI features like Text to Image and Text to Template. It's geared for individuals and businesses trying to get their creative work done more efficiently on desktop and mobile devices.
Another powerful option is Bynder, a digital asset management (DAM) platform for enterprise-scale operations. It offers centralized management, on-the-fly asset transformation and AI-based search. Bynder also offers a studio for scaling and automating digital content creation, so it's a good option for getting optimized assets to many touchpoints.
Smartly is an all-in-one advertising platform that uses AI to automate and optimize campaigns across many digital channels. Its Creative Suite is particularly good for creating assets at scale for social media and other digital channels, and it offers features like dynamic creative optimization and actionable reporting dashboards.
If you're looking for a more extensive digital asset management system, check out Brandfolder. It can handle a lot of formats, including 8K video, documents, images and 3D, and it offers AI-based brand intelligence plus integration with Adobe Creative Cloud and other design tools. That makes it a good choice for brand managers, CMOs, creatives and marketers who want to get asset management and production under control.