Question: Is there a platform that tracks customer interactions and provides insights into conversion paths to improve ad performance?

If you want a platform to monitor customer behavior and figure out conversion paths to optimize ads, Hyros is a more advanced alternative. It uses AI to offer detailed ad performance insights and tracks conversions like sales, calls and emails. It also offers long-term revenue forecasting, customizable attribution models and integration with a range of tools, so it's good for companies with sophisticated marketing operations.

Another contender is AnyTrack. This real-time ad tracking software works with multiple ad platforms and marketing strategies, including lead generation funnels and authority blogs. Among its features are unified ad tracking, one-click integrations and real-time audience tracking. AnyTrack helps digital marketers make decisions and optimize campaigns with detailed conversion data.

SegMetrics is another advanced option that connects data from many marketing tools to optimize every step of the sales funnel. It includes advanced ad attribution features, lifetime value attribution and cohort segmentation. The company supports more than 90 marketing tools, so businesses can see customer journeys and make data-driven decisions to maximize ROI.

If you want AI-powered optimization, Admetrics has a variety of modules, including Business Intelligence, Marketing Mix Modeling and Tracking & Attribution. It connects to more than 50 shops and marketplaces, offering near-real-time data refresh and dedicated data science consulting. The company is geared toward e-commerce teams trying to optimize their advertising with data-driven insights.