If you need a platform that offers real-time monitoring and insights for podcast advertising across multiple markets, Magellan AI is definitely worth considering. This all-in-one platform for audio advertising intelligence, media planning and measurement lets brands and publishers expand live-read, produced and programmatic ads. It tracks more than 40,000 advertisers across 50,000 podcasts, and offers insights for competitive intelligence, media planning, ad verification and pixel-based attribution. Magellan AI works with publishers, agencies and brands in several countries, including the UK, Ireland, Germany, Australia and Canada, so it's a good option for global efforts.
Another tool worth considering is Frequency, which automates and streamlines audio ad workflows. It offers ad management, personalization, distribution rules, tracking pixels and real-time optimization and measurement analytics. Frequency is geared for podcast networks, publishers and advertisers, offering creative resources for ad production and case studies to show how it can improve ad operations efficiency.
If you're looking for a more general media monitoring service, TVEyes offers near real-time access to transcripts, metadata and audio/video content from nearly 3,000 TV and radio stations in 27 countries. It offers global broadcast data, podcast data and a media monitoring suite, letting you search, monitor and analyze broadcast and podcast data with a powerful keyword search and real-time email alerts. It's good for industries that need to monitor media and make data-driven decisions.