Question: Do you know of a platform that offers pixel-based attribution to measure podcast advertising performance across multiple channels?

If you're looking for a platform that offers pixel-based attribution to measure podcast advertising performance across multiple channels, Magellan AI is a robust option. This integrated platform for audio advertising intelligence, media planning, and measurement helps brands and publishers scale live-read, produced, and programmatic advertising. It tracks over 40,000 advertisers across 50,000 shows, providing insights for competitive intelligence, media planning, ad verification, and pixel-based attribution. Magellan AI's features include watchlists, audio sampling, email alerts, and spend analysis, making it easier to optimize podcast advertising.

Another noteworthy platform is Hyros. Hyros offers sophisticated ad tracking and attribution using a patented AI attribution system. It tracks conversions such as sales, calls, emails, and leads, which are then used to improve targeting and cost optimization. The platform supports customizable attribution models and integrates with a wide range of tools. This makes Hyros suitable for companies with complex marketing operations looking to enhance their ad ROI.

Adtriba is also a compelling choice. This data-driven marketing analytics platform provides multi-touch attribution and unified marketing measurement across various channels like social media, display advertising, and email. Adtriba uses advanced statistical models and machine learning algorithms to collect data from multiple sources and offers actionable insights for better budget allocation. It is designed to help businesses optimize their marketing and improve ROI.

Lastly, Northbeam offers a suite of marketing intelligence tools, including multi-touch attribution and media mix modeling. This platform uses machine learning models to understand customer journeys and optimize marketing efforts. Northbeam provides real-time conversion data and customizable attribution models, which can help businesses understand the performance of their campaigns and make data-driven decisions to enhance their marketing spend.