If you're looking for a platform that centralizes ad management, tracking, and reporting for audio ads, Frequency is an excellent choice. It streamline and automates audio ad workflows, offering tools for podcast networks, publishers, and advertisers. Key features include centralized ad management, personalization, distribution rules, tracking pixels, and real-time optimization and measurement analytics.
Another strong contender is AMA, a dynamic creative platform for audio advertising. AMA delivers personalized, data-driven ads across various audio formats by combining contextual and audience-level data. It offers automated ad delivery, independent tracking, and evaluation of ad performance, making it a robust option for hyper-personalized audio ads.
For a more comprehensive solution, Magellan AI offers integrated audio advertising intelligence, media planning, and measurement. It helps brands and publishers scale live-read, produced, and programmatic advertising on podcasts and YouTube, providing insights for competitive intelligence and ad verification. This platform is known for making measurement easier and less complicated.