If you're looking for a Frequency alternative, Magellan AI is another option worth considering. The platform provides end-to-end audio ad intelligence, media planning and measurement for live-read, produced and programmatic ads. It can help brands and publishers run larger-scale campaigns more efficiently with insights for competitive intelligence, ad verification and deeper performance analysis.
Another contender is AMA, a dynamic creative platform for audio ads. AMA uses contextual and audience-level data to create personalized, data-driven ads. It offers automated ad delivery, unlimited ad versions and independent tracking of ad performance. The platform can support hyper-personalized audio ads in over 100,000 locations and has demonstrated significant sales and brand recall lift for several industries.
If you want AI-driven optimization, Instreamatic offers advanced personalization and automated A/B testing for audio and video ads. It lets you create, test and deliver personalized ads based on individual users' preferences. Instreamatic says it improves brand metrics by a significant amount, making it a good choice for industries like QSR and automotive.
Last, Hybrid is a full-stack programmatic advertising platform that marries machine learning technology for best results. It includes features like Dynamic Creative Optimization, fraud detection and real-time campaign management. Hybrid is good for agencies and brands looking to lower costs and get the most out of their ads with powerful tools and services.