Question: How can I improve my advertising ROI without relying on third-party cookies?

Permutive is a privacy-first audience platform that lets publishers get more value out of their audience while protecting consumer privacy. It can run processing on the edge, which means it can handle sensitive work on users' devices, not yours. Permutive also offers real-time reporting and page speed optimization so publishers can get quick insights and target audiences more precisely, which can lead to better ad revenue and stronger relationships with advertisers.

inPowered is another good option, using AI to link to Demand-Side Platforms (DSPs) and Native Advertising channels. It uses custom bidding models and AI-created creative assets to optimize media efficiency and boost campaign results by up to 300%. The platform can focus on engagement, leads, conversions, or return on ad spend (ROAS) without targeting specific audiences, so it's a good option for maintaining performance even in a cookieless world.

If you want to get more data into your decision making, Dstillery offers custom audience options using AI technology that predicts user behavior and targets without cookies. Its ID-free technology collects browsing behavior to build precise custom audiences, letting brands and agencies fine-tune their campaigns. The Audience Brief Genius tool and other insights tools let you pick and choose audiences more easily.