Question: Can you recommend a platform that helps brands target specific demographics and behaviors with customizable audience segments?

If you're looking for a platform to help brands target specific demographics and behaviors with customizable audience segments, Proximic is a great choice. It uses AI-powered contextual intelligence for audience engagement and monetization without the need for user identifiers. Proximic allows media buyers to target audiences based on demographic and behavioral attributes, and ensures ads are displayed next to contextually relevant and brand-safe content. The platform supports a wide variety of media sellers, including video, web display, mobile, gaming, and podcast or audio inventory.

Another excellent option is Dstillery, which uses cutting-edge AI technology to build data-driven custom audiences for advertising campaigns. It collects browsing behavior data to predict user behavior and target audiences precision without relying on cookies or IDs. Dstillery offers custom audience solutions for awareness, consideration, and direct response, and its Audience Brief Genius tool helps select audiences using OpenAI technology. The platform provides insights such as audience overlap and rank, website-based insights, and pre-campaign exploration, helping brands optimize their advertising campaigns effectively.

InMarket is also a robust platform for real-time marketing and measurement. It connects brands with customers through industry-leading technology and data, offering solutions for scaled audience reach, AI-driven predictive and real-time omnichannel activation, campaign performance measurement, and actionable insights. With features like InMarket Moments for location-based activation, InMarket Preceptivity for media optimization, and Comscore-Verified Data for accurate insights, InMarket ensures brands can target their audience effectively while complying with industry standards.

For a comprehensive AI-powered marketing solution, consider Blueshift. It combines customer data, AI-driven decision-making, and cross-channel delivery to help marketers work more efficiently and get better ROI. Blueshift includes a Customer Data Platform for building rich customer profiles, AI-Powered Decisioning for automating marketing, and Cross-Channel Delivery for managing customer journeys across multiple channels. This platform supports multiple marketing channels and integrates with hundreds of tools, providing a single view of your customer and enabling more informed marketing decisions.