If you want a system that uses AI-based predictive technology to target customers across many devices and marketing channels, Blueshift is a good choice for an all-purpose marketing system. It includes a Customer Data Platform (CDP) to create detailed customer profiles, AI-Powered Decisioning to automate marketing actions, and Cross-Channel Delivery to coordinate customer interactions across email, SMS, in-app, web and paid media. The system can be used to predict customer behavior, create audience segments and make marketing decisions.
Another good option is Iterable, a cross-channel marketing system that uses real-time data to personalize customer interactions. It includes features for personalized messaging, synchronized channels, dynamic campaigns and customizable predictive goals. Its open architecture makes it easy to integrate with more than 100 partner networks, so it's good for a broad range of businesses, from consumer apps to B2B enterprise software.
Braze is another good choice, a customer engagement system that uses AI to automate personalized, real-time interactions across many channels. Features include data activation, journey orchestration and cross-channel messaging. It's geared to help businesses with onboarding, engagement and churn prevention, and is good for retail, media, finance and on-demand services.
If you're looking for an enterprise-level system, MoEngage offers AI-powered customer engagement and optimization. Features include customer insights, omnichannel communication and real-time transactional alerts. Its scalable, secure system is geared for enterprise brands, including financial services and e-commerce, with targeted campaigns to boost engagement and ROI.