If you're looking for another InMarket option, Blueshift is a good option. It's an AI-powered marketing platform with a Customer Data Platform (CDP) that combines rich customer profiles, AI-driven decision-making and delivery across channels including email, SMS, in-app, web, paid media and more. Blueshift's real-time AI engine can assess customer behavior and intent to help you segment audiences and make more informed marketing decisions. It also integrates with hundreds of tools to provide a single customer view.
Another option is Resonate, which uses AI to provide a single view of consumer profiles and data. The platform offers predictive data with high accuracy, intent signals, and psychographics, and is used by businesses in industries like health and wellness and financial services. Resonate's AI-powered data engine builds rich consumer profiles and offers managed media services for end-to-end programmatic ad planning, so it's a good option for those who want a one-stop shop for targeted campaigns and performance optimization.
If you need to unify customer data and activate it in real time, Optimizely Data Platform is worth a look. It integrates with Optimizely products and more than 60 other integrations, providing a single view of data, segment management and real-time activation. It enables advanced testing and personalization, helping you deliver targeted digital experiences to visitors and drive engagement and conversion through unified customer data.
Last, Smartly offers an end-to-end advertising platform using AI to automate and optimize campaigns across multiple digital channels like Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Its features include predictive budget allocation, dynamic creative optimization and actionable reporting, which can help automate workflows and improve marketing team efficiency. Smartly is designed to address common advertising problems like manual workloads and data discrepancies.