If you're looking for a way to automate data collection and get insights that can inform budget decisions and marketing strategy, Adtriba could be a good choice. This service uses statistical models and machine learning algorithms to gather data from online and offline channels like social media, display ads, and more. It offers multi-touch attribution, unified marketing measurement and AI-based assessment to help you assess the effects of your marketing programs and make decisions based on data.
Another option is SegmentStream, which uses predictive analytics, multi-touch attribution and media mix modeling to maximize marketing performance. With features like AI-based attribution and suggested budget reallocation, SegmentStream lets you measure true incremental ROAS and increase your ad spend with confidence. It can connect to a range of data sources, including Google Analytics and Google BigQuery, so it's a good choice for companies with large ad budgets.
For a more complete marketing analytics service, check out Marketing Cloud Intelligence from Salesforce. It automates reporting, provides a single view of marketing data and uses AI to provide insights to optimize spending and improve customer engagement. It connects to more than 170 APIs and includes tools for media planning and pacing optimization, so it's good for companies with sophisticated marketing operations.
Last, Northbeam offers a range of marketing intelligence tools, including multi-touch attribution and media mix modeling. It helps marketers understand customer journeys and optimize marketing campaigns with real-time conversion data and customizable attribution models. With interactive dashboards and forecasted results, Northbeam seeks to help marketers improve efficiency and revenue.