Question: Can you recommend a marketing analytics tool that helps me measure the true impact of my marketing activities across multiple channels?

If you need a broader marketing analytics tool, Adtriba is a good option. It offers neutral, cross-channel multi-touch attribution and centralized marketing measurement tools to help companies understand the actual effect of their marketing efforts. The company's platform uses sophisticated statistical models and machine learning algorithms to automatically gather data from various sources, then offer insights and optimize marketing return on investment.

Another good option is Lifesight, which offers data and AI-powered insights to help marketers make more informed decisions. It includes a Triangulation Framework for measuring marketing performance across online and offline channels, Goal Setting and Forecasting, Incrementality Intelligence, and Goal Progress Tracking. The company's platform is geared for e-commerce, retail, agencies and B2B SaaS, helping companies reduce media waste, lower customer acquisition costs and grow customers at scale.

If you want a combination of predictive analytics and marketing mix optimization, check out SegmentStream. The company's platform offers AI-powered attribution, automated cross-channel marketing reporting and recommendations for moving marketing budget. It lets companies measure true incremental return on ad spend and find opportunities to optimize for maximum return on investment, and it can help you scale ad spend with confidence.

Last, Wizaly offers a marketing attribution and analytics service that centralizes all touchpoints across different platforms for a single customer view. It includes media mix modeling for budget optimization and algorithmic attribution models, too, making it a good option for companies that want to improve marketing performance and return on investment.