Adtriba Alternatives

If you're looking for an alternative to Adtriba, Lifesight is a compelling option. It offers a unified marketing measurement platform with AI-driven insights and actionable data. Key features include a Triangulation Framework for cross-channel measurement, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. The platform is designed to help marketers maximize ROI and provides advanced simulation tools for planning and forecasting.

Another strong alternative is SegmentStream, which combines predictive analytics, multi-touch attribution, media mix modeling, and incrementality measurement into a single platform. It offers AI-driven attribution and actionable budget reallocation recommendations, making it ideal for businesses looking to measure true incremental ROAS and scale their ad spend confidently. SegmentStream integrates with Google Analytics and Google BigQuery and is designed for businesses with a minimum ad spend of $50,000 per month.

For a platform with a strong focus on marketing intelligence, consider Northbeam. It uses machine learning models to provide multi-touch attribution and media mix modeling, helping marketers understand customer journeys and optimize their marketing efforts. Northbeam also offers creative analytics with first-party data integration and advanced search and filtering capabilities, making it a comprehensive tool for maximizing marketing spend and revenue growth.