If you need a system that integrates with a wide range of marketing tools and helps you optimize your funnel for the highest lifetime revenue, SegMetrics is a good option. It connects data from more than 90 marketing tools, including ad platforms, email software and payment processors, to optimize all the stages of your sales funnel. SegMetrics offers features like lifetime value attribution, order value optimization and nurture step optimization to help you visualize customer journeys and make data-driven decisions.
Another strong contender is Marketing Cloud, which offers a unified customer data platform and a powerful marketing analytics system. It can help companies acquire customers, engage them and ultimately bring in revenue with a unified profile and AI insights. With integration with the #1 CRM, Marketing Cloud can help increase overall marketing ROI, customer lifetime value and customer engagement, making it a good option for maximizing your marketing funnel.
If you want an AI-powered option, check out Blueshift. The company's system marries customer data with AI-driven decision-making to deliver marketing programs across multiple channels. It includes a Customer Data Platform for creating detailed customer profiles and AI-Powered Decisioning to automate marketing work. Blueshift also supports multiple marketing channels, offering real-time AI-driven insights to segment audiences and make data-driven marketing decisions.
Last, Marketing Cloud Intelligence from Salesforce is a marketing analytics system designed to help you optimize spend and customer engagement. It connects to more than 170 marketing tools and offers AI-powered insights to help you improve KPIs. With automated marketing data modeling and media planning optimization, it's a good option for companies with complex marketing operations that want to simplify their data and improve campaign performance.