Question: Is there a tool that can help me track customer journeys and attribute revenue to specific funnel steps, such as emails or webinars?

SegMetrics is a broad platform that can link data from many marketing tools to help you optimize your sales funnel. It can attribute lifetime value, maximize order value and track customer journeys. With advanced ad attribution and funnel optimization, SegMetrics offers a customer journey view that lets you make data-driven decisions to improve ROI.

Another powerful option is Dreamdata, a B2B Revenue Attribution Platform that collects and cleans revenue data to provide insights. It automatically collects and models go-to-market data to provide a 360° view of the customer journey. Its features include ROI measurement, AI-powered attribution and automated data modeling, making it a good fit for B2B marketing teams trying to optimize their go-to-market operations and cut costs.

If you prefer a more automated approach, check out Growify, which uses AI to handle and automate analytics, attribution and other marketing tasks in one place. It's got a full-funnel dashboard, omnichannel attribution and customer journey tracking, and integrates with popular services like Instagram, Facebook and Google Analytics. That makes it easier to optimize omnichannel operations and get the best marketing return on investment.

Last, HockeyStack offers an all-in-one command center for B2B revenue teams, with unified marketing and sales analytics. It includes buyer journeys, modern attribution and account-level insights to optimize pipeline generation and sales performance. It integrates with a variety of services and offers no-code setup, so it's a good fit for teams that want to improve data-driven decision making and revenue.