Question: I need a solution that provides advanced ad attribution features, such as lifetime attribution windows and no double-counting, to optimize my ad spend.

If you want more sophisticated ad attribution features, SegMetrics is a great choice. It has lifetime attribution windows and no double counting, so you can optimize your ad spend. It connects to more than 90 marketing tools to help you visualize customer journeys and make decisions based on data, not guesswork, for the best possible ROI.

Another contender is Hyros, which employs a patented AI attribution system to give you a transparent view of ad performance. It tracks conversions and sends that data to ad platforms for better targeting, so you can optimize your ad spend and get a big boost in ROI. With customizable attribution models and a variety of integration options, Hyros is geared for complex marketing operations.

If you prefer a data-first approach, Adtriba offers multi-touch attribution and unified marketing measurement tools. It combines sophisticated statistical models and machine learning algorithms to gather data from multiple channels, providing you with actionable insights to make the best possible marketing budget decisions. This platform is well-suited for companies that require a deep analysis of customer journeys and a more comprehensive optimization of marketing.

Last, Northbeam offers multi-touch attribution and media mix modeling with machine learning. It also offers customizable attribution models and lookback windows that can go back as far as you want, so you can see customer journeys and optimize channel spend. With interactive dashboards and output that's designed to be acted upon, Northbeam is designed to maximize your marketing ROI.