Question: Can you recommend a tool that helps me measure the ROI of my ABM programs across multiple channels?

If you're looking for a tool to measure the ROI of your ABM programs across multiple channels, Measurement Studio is an excellent choice. This full attribution suite is built into Terminus and provides detailed reporting and analytics to measure campaign and channel performance. It offers persona-based dashboards, Opportunity Insights, and customizable attribution reports tied to CRM and marketing automation data. The platform gives a 360º view of the revenue journey, making it ideal for informed, data-driven decisions.

Another strong option is Lifesight, a unified marketing measurement platform that offers actionable data and AI-driven insights to maximize ROI. It includes a Triangulation Framework for measuring marketing impact across online and offline channels, Goal Setting and Forecasting for better decision making, and Incrementality Intelligence for optimizing campaigns. Lifesight also provides Goal Progress Tracking and integrates with many marketing and sales channels, making it suitable for a variety of industries.

For businesses looking to optimize revenue and ROAS with cross-channel marketing, SegmentStream is worth considering. This AI-powered platform combines predictive analytics, multi-touch attribution, media mix modeling, and incrementality measurement. It offers automated cross-channel marketing reporting, AI-driven attribution, and actionable budget reallocation recommendations, helping businesses make smarter budget decisions and maximize ROI.

Lastly, Heeet provides a revenue attribution management solution that integrates seamlessly with Salesforce. It tracks lead generation and revenue without cookies and connects with Google Ads and Facebook Ads, offering a single view of key marketing KPIs. Heeet's advanced digital influence features and multitouch revenue attribution make it a valuable tool for businesses looking to get a true measure of their marketing efforts' ROI.