Question: I need a solution that provides a unified view of how marketing and sales teams drive revenue, can you suggest something?

If you're looking for a system that offers a single view of how marketing and sales teams generate revenue, HockeyStack is worth a look. The platform serves as an all-in-one command center for B2B revenue teams, providing a single source of truth for marketing and sales activity. With features like modern attribution, buyer journeys and account-level insights, it can help you optimize pipeline generation and close deals. It integrates with a range of CRM and marketing automation tools and is designed for data-driven decision making.

Another good option is Marketing Cloud Account Engagement. This B2B marketing automation system helps align marketing and sales teams for better growth by centralizing customer data and using AI for lead and account scoring. It offers personalized customer journeys, automated cross-channel engagement and real-time sales alerts, and unifies revenue teams on a single source of truth.

If you want a full-fledged CRM system, Salesforce is a good choice. It integrates sales, service, marketing, commerce and IT operations to deliver great customer experiences and revenue growth. With AI-powered sales insights, scalable services and customizable options, Salesforce can help businesses of all sizes modernize operations and boost efficiency and productivity.

Also worth considering is Clari, a Revenue Platform that uses AI to address sales forecasting, pipeline management and revenue intelligence challenges. It covers the entire revenue cycle, with tools for forecasting, conversation intelligence, sales engagement and deal management. That makes it a good fit for companies with complex revenue models that want to optimize their revenue operations.