If you're looking for a tool to give you detailed reports and analytics to gauge the effectiveness of your marketing efforts, Marketing Cloud Intelligence from Salesforce is definitely worth a look. The service offers automated reporting, a unified view of marketing data and AI-powered insights to help you optimize spending and engagement. It's geared for companies with sophisticated marketing operations, with a variety of tools including Media Planning and Pacing Optimization to monitor campaign performance in real time.
Another strong contender is Adtriba, a data science-based marketing analytics service that offers neutral, multichannel attribution and single marketing measurement. Adtriba uses statistical models and machine learning algorithms to gather data from different sources, providing actionable insights and helping companies understand what really happened with their marketing. The service is designed to help companies get the most out of their marketing spend and improve their return on investment.
If you're using Account-Based Marketing (ABM) programs, Measurement Studio integrated with Terminus offers more detailed attribution and analytics. The suite of services offers detailed reporting and insights through persona-based dashboards and customizable attribution reports, helping you increase revenue with a 360-degree view of the revenue journey.
Last, Lifesight is a single marketing measurement platform that offers AI-powered insights to help you maximize ROI. With tools like a Triangulation Framework for measuring marketing effectiveness online and offline, Goal Setting and Forecasting, and Incrementality Intelligence, Lifesight helps marketers make informed decisions and optimize their campaigns. It integrates with a variety of marketing and sales touchpoints and offers advanced simulation tools for planning and forecasting.