Question: Can you recommend a tool that helps measure the ROI of every customer interaction across multiple channels?

If you need a more advanced tool to track ROI across multiple customer touchpoints, Adobe Marketo Measure is a good option. It provides a customer journey view that spans multiple touchpoints and channels, with detailed data on each. Its features include EveryTouch Attribution, Automated Data Capture, and Limitless CRM Reporting, which can help you fine-tune your marketing approach and channel mix with more detailed performance data.

Another option is Lifesight, a unified marketing measurement platform that uses AI-driven insights to help marketers get the most out of their marketing spend. It includes tools like the Triangulation Framework for measuring marketing impact across online and offline channels, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. Lifesight is geared for businesses in e-commerce, retail, agencies and B2B SaaS that want to make better decisions and grow profitably.

Adtriba also offers a broad range of tools for marketing analytics across multiple channels. With automated data collection, AI-based evaluation and multi-touch attribution, Adtriba can help businesses understand what's really going on with their marketing. It offers two main products: Adtriba Core for a detailed analysis of the customer journey and Adtriba Sphere for AI-based marketing mix modeling, both designed to help businesses optimize their marketing and get better ROI.

Last, SegmentStream offers an AI-based platform for marketing measurement and media mix optimization. It combines predictive analytics, multi-touch attribution and media mix modeling to help businesses make better budget decisions. With automated cross-channel marketing reporting and AI-based attribution, SegmentStream is geared for businesses that want to optimize revenue and ROAS with confidence.