Adobe Marketo Measure Alternatives

If you're looking for a replacement to Adobe Marketo Measure, Adtriba is worth a look. It's a data-driven marketing analytics platform with multi-touch attribution and unified marketing measurement tools. Adtriba's AI-based assessment and machine learning algorithms automatically gather data from multiple sources, offering insights and detailed analysis of customer paths. The platform is designed to help companies optimize their marketing and make more informed budget decisions, ultimately leading to better marketing ROI.

Another option is Lifesight, a unified marketing measurement platform that offers actionable data and AI-powered insights. It includes a Triangulation Framework for measuring marketing impact across online and offline channels, Goal Setting and Forecasting, and Incrementality Intelligence to optimize campaigns. Lifesight's integration with multiple marketing and sales channels, along with advanced simulation tools for planning and forecasting, makes it a powerful option for maximizing ROI and driving scalable customer growth.

If you want a full attribution suite, Measurement Studio built into Terminus offers detailed reporting and analytics for multi-channel Account-Based Marketing (ABM) programs. It offers persona-based dashboards, Opportunity Insights, and customizable multi-touch attribution reports tied to CRM and marketing automation data. The platform's 360-degree view of the revenue journey and integration with other martech data points makes it a powerful option for data-driven decision-making in sales and marketing efforts.