Question: I'm looking for a solution that provides detailed insights into every touchpoint of the B2B customer journey.

If you want a solution that offers in-depth insights into every touchpoint of the B2B customer journey, Adobe Marketo Measure is a great option. This attribution solution tracks interactions across multiple channels, giving you detailed insights into each touchpoint. It includes EveryTouch Attribution, Automated Data Capture, Intuitive Dashboards, and Limitless CRM Reporting. It also integrates with other Adobe solutions like Adobe Real-Time CDP, Adobe Workfront, and Adobe Analytics. Marketo Measure is designed to help you optimize your marketing strategy and channel mix with detailed performance data, align lead-based and account-based marketing with sales teams, and has been shown to deliver a significant revenue lift.

Another option is InMoment, an integrated customer experience (CX) solution that uses AI to collect and connect unstructured and structured experience data from multiple sources. It offers a complete view of the customer journey, including AI-powered surveys, reputation management, conversational intelligence, digital listening, market research, employee experience, and advanced analytics. The platform enables teams to collect and connect experience data at every touchpoint, giving deeper insights and enabling targeted actions to address individual and repeat experience problems. It has received industry recognition from Gartner and Forrester and has helped customers achieve significant revenue growth and profitability improvements.

If you're looking for a platform that aggregates customer data and offers AI-powered personalization across multiple touchpoints, you might want to check out Insider. Insider offers 360° customer profiles, predictive behavior analysis, audience segmentation, personalization, journey orchestration, and integration with over 100 data sources. It uses patent-pending AI and machine learning technology to deliver personalized customer experiences across multiple channels, including web, email, site search, conversational CX, WhatsApp, and in-app experiences. Insider has helped customers increase ROI and AOV and has received numerous industry awards for its AI-powered personalization and omnichannel marketing solutions.

Last but not least, Tealium is a comprehensive customer data platform that collects and manages customer data in real-time, giving you a single customer view across all touchpoints and systems. It offers real-time data integration, AI integration, and pre-built integrations with over 1300 systems and tools. This platform is great for businesses that want to better understand their customers, build targeted engagement strategies, and drive growth through data-driven insights. It's designed for businesses of all sizes and has a user-friendly interface for marketers and data scientists.