Marchex

Marchex offers AI-powered conversation intelligence software that's designed to help businesses fine-tune sales and marketing. With sophisticated call tracking, text messaging and analytics, Marchex helps teams understand customer behavior and engage more effectively.

Marchex's products are for a variety of industries, including automotive, home services, senior living and healthcare. Among its features are:

• Journey Intelligence: A look at customer activity from lead to close to see how sales are working.
• Customer Intent: A way to figure out what buyers want so you can target them better.
• Informed Engagement: Analysis of conversations to find the best next step to close a deal.

The company's technology is geared to solve some common sales and marketing problems, including:

• Low Connect Rates: Prioritize leads and follow up with leads with AI-powered text messages.
• Low-Quality Leads: Send only high-quality leads to sales teams.

Marchex is geared for sales managers, marketing managers and automotive sales managers. It's designed to help them improve the efficiency, effectiveness and accountability of their teams. It can help them optimize marketing channels, get the best return on ad spend and improve the customer experience.

Marchex has a range of products, including:

• Marketing Edge: Call tracking and analytics to optimize digital marketing performance.
• Sonar: Business text messaging with automation for lead qualification and follow-up.
• Platform Services: Conversation intelligence for existing communications platforms.
• Engage: Sales engagement solution for automotive dealerships.
• Spotlight: Conversation analytics for automotive businesses.

Pricing isn't disclosed, but you can request demos and pay for packages with optional add-ons. Marchex can integrate with a range of systems, including Google Analytics, Google Ads and CRM software like Salesforce and Hubspot.

If you're looking for a way to improve your sales and marketing with AI-powered insights, Marchex has a range of tools to help you better engage with customers and grow revenue.

Published on July 6, 2024