Hyros is a powerful ad tracking and attribution software that uses a patented AI attribution system to optimize ad ROI. It tracks conversions and shares data with ad platforms for better targeting and cost optimization. With conversion tracking, AI-driven optimization, long-term revenue forecasting and customizable attribution models, Hyros is well-suited for companies with complex traffic and marketing operations.
Another good option is Smartly, an AI-powered platform that automates and optimizes campaigns across multiple digital channels. It includes a studio for creating creative assets, a campaign manager and a cockpit for actionable insights. Smartly's features like predictive budget allocation, dynamic creative optimization and automated campaign management can help agencies and brand marketing teams dramatically simplify workflows and improve efficiency.
If you want a more complete solution, check out ADXL. This multi-channel ad management platform automates and simplifies ad creation, distribution and management across many social media platforms. It uses AI to optimize campaigns, streamline ad copy creation and offer hybrid ad delivery options, resulting in better ROI management with less budget and workload. ADXL's user-friendly interface makes it accessible to businesses of all sizes.
Admetrics is another powerful tool, particularly for e-commerce teams. It offers data-driven insights for optimal budget allocation and fast decision-making through modules like Business Intelligence, Marketing Mix Modeling and Tracking & Attribution. With near-real-time data refresh and dedicated data science consulting, Admetrics can help e-commerce teams reach up to 90% higher ROAS.