Question: Can you suggest a tool that helps me understand customer behavior and intent to target them better?

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Resonate

To better understand how customers behave and what they're likely to buy, Resonate also provides a consumer data and intelligence platform. It uses AI to create a single view of more than 230 million profiles and 2 billion devices, and it offers predictive data, intent signals, psychographics and preferences. The platform is designed to help businesses across industries make data-driven decisions and create targeted campaigns to improve results.

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Intentsify

Another good choice is Intentsify, an intent-based marketing platform that uses AI-powered intent models to identify companies that are in research mode. By calibrating intent-scoring models with advanced natural language processing (NLP) technology, Intentsify helps you connect with the right buyers. It can integrate with multiple data sources, including ad exchanges and social media, to generate intent-qualified leads and optimize ad targeting.

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Blueshift

For a more general marketing system, Blueshift marries customer data with AI-powered decisioning to orchestrate customer journeys across many channels. It offers a Customer Data Platform to create detailed customer profiles and AI-powered decisioning to automate marketing operations. Blueshift's real-time AI analysis of customer behavior and intent lets you segment audiences and make more informed marketing choices.

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Insider

Last, Insider is a customer data platform that unifies data to predict behavior and personalize interactions across many touchpoints. It uses AI and machine learning to deliver personalized customer experiences and supports a wide range of touchpoints, including web and mobile apps. Insider is known for its AI-powered personalization and omnichannel marketing solutions, so it's a good option if you want to boost growth and customer engagement.

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