Question: How can I track the effectiveness of my marketing campaigns and optimize my channel mix for better ROI?

If you need to measure the results of your marketing campaigns and optimize your channel mix for the best return on investment, Adobe Marketo Measure is a good option. This B2B marketing attribution tool offers a full view of the customer journey, tracking interactions across multiple marketing channels and providing detailed information on all the touchpoints. With features like EveryTouch Attribution, Automated Data Capture, and Limitless CRM Reporting, you can optimize your marketing strategy and channel mix with richer performance data.

Another option is Lifesight, a unified marketing measurement platform that offers insights and data to help you get the best return on investment. It includes a Triangulation Framework for measuring marketing performance across online and offline channels, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. Its simulation tools and revenue-focused solutions for agencies can help reduce waste in media spend, lower customer acquisition costs and promote sustainable customer growth.

For companies seeking AI-powered marketing measurement and media mix optimization, SegmentStream is a good choice. It combines predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement into a single system of record. With automated cross-channel marketing reporting, AI-powered attribution and recommended budget reallocation, SegmentStream helps companies measure true incremental ROAS and scale ad spend with confidence.

Last, Singular offers a marketing analytics and attribution tool that marries marketing data with accurate attribution to fuel growth and optimize marketing spend. It standardizes data automatically, offers cross-platform analytics, cost aggregation and marketing ETL, and offers a single view of ROI so marketing teams can optimize campaigns and make data-driven decisions.