Parse.ly

Parse.ly takes a more accessible approach to content analytics, giving newsrooms and marketers a way to get useful insights and measure return on investment for their content. The service gives teams a way to analyze and optimize content with tools that are easy to use and don't require a lot of training.

Among its features:

• Analytics Dashboard: Real-time data, conversions and reporting to see how content is performing.
• Content API: Personalized content recommendations based on models you define, with a drag-and-drop WordPress block and the ability to export aggregate data.
• Data Pipeline: Raw, real-time event-level data sent to a data warehouse for further analysis, with a clean format and data integrity.

The service is designed to help teams figure out what's working with their audience and focus on the most important projects. Real-time data, conversions reporting and audience segmentation let you find interesting trends and patterns in your content. Parse.ly also can analyze historical data so you can see how content has trended over time.

Pricing tiers vary depending on business needs, including:

• Content Performance: Good for small businesses, with metadata extraction, real-time analytics and marketing campaign tracking for a single site with 10 seats.
• Content Value: Expands on the earlier tier, adding conversions reporting, attribution analytics and audience segmentation for two sites with 15 seats.
• Content Advocacy: Adds more advanced features like geographic segmentation, video tracking and single sign-on (SSO) for three sites with 20 seats.

More than 400 companies, including publishers and brands, use Parse.ly to try to get more out of their content marketing. Its interface is designed to be accessible to writers, marketers and executives, so they can get a handle on the data every day. With Parse.ly, you can make data-informed decisions, measure content ROI and tune your content for better engagement and business results.

Published on July 11, 2024