Question: Is there a platform that provides easy-to-use content analytics and reporting for non-technical users?

Parse.ly is a mature content analytics platform that offers tools for newsrooms and marketers to understand and optimize content performance. It offers real-time analytics, conversion tracking, audience segmentation and historical analysis. Parse.ly is geared for writers, marketers and executives who want to make data-informed decisions and optimize content strategy without having to become a data scientist.

Narrative BI is another good option, with automated analytics, natural language generation and prebuilt integrations with tools like Google Analytics and Facebook Ads. It's designed to democratize data analytics, letting non-technical teams understand complex marketing data and optimize campaigns.

If you want a generative AI option, check out Knotch Content Intelligence Platform. The platform offers a single view of content performance, including audience perception analysis and AI-driven insights. It's geared for B2B and B2C marketing teams, with fast onboarding and AI-driven reporting that doesn't require data analysis skills.

Last, SimplyPut is an AI-powered data analytics platform that lets non-technical people get insights through a natural language interface. It offers real-time analytics, integration with various data warehouses, and integration with services like Slack, so it's a good option for boosting data analytics abilities without requiring a lot of technical expertise.