Smartocto

Smartocto is an editorial analytics system designed to help newsrooms, storytellers and content creators make their news stories more relevant, impactful and profitable. Smartocto helps content creators connect with their audience more effectively through smart tips and recommendations. The system is designed to make analytics easy to understand and take action upon, with real-time dashboards, historical reports and predictive analysis.

Smartocto uses the User Needs Model 2.0, a data-driven approach developed by the Reuters Institute for the Study of Journalism after years of research. This model helps determine the best content strategy and angle for every story. The platform also uses artificial intelligence to help with decision-making. Smartocto's AI capabilities include predictive tools to help with challenges like the best headline, which paragraph should be rewritten, and deep content classification.

The system is designed to help content creators in a number of ways, including:

• Real-time Dashboards: Gives immediate insights into how content is performing.
• Historical Reports: Provides insights into how content has performed in the past.
• Predictive Data Features: Predicts what will happen with a given story, topic or author.
• AI Features: Uses machine learning, knowledge bases and foundation models to inform decision-making.
• User Needs Implementation: Helps implement content that meets the needs of the audience.

Smartocto can integrate with a variety of data sources, including Google Analytics, Adobe Analytics and Firebase Realtime Database, so customers can continue to use their existing tools while still getting valuable insights. Notifications are also customizable to any inbox of choice, so customers can stay on top of their content performance.

Smartocto pricing isn't fixed, since each customer is different. The company offers a customized package of products and services that meet specific needs. Customers can contact the company to discuss their needs and create a custom package.

Smartocto's features are designed to help optimize the performance and engagement of every story, making it a good fit for newsrooms, publishers and content marketers. With a focus on actionable insights and AI-driven decision-making, Smartocto is designed to help every story count by supporting data-informed content strategies.

Published on June 24, 2024