Question: How can I get actionable insights from my content data to inform my marketing strategy?

First, check out Knotch, a Content Intelligence Platform that uses generative AI to give you a single view of your content performance. With tools like tracking every piece of content that's been engaged with, audience perception analysis and more advanced AI-powered insights, Knotch can help you optimize your content for maximum engagement and conversion. It's geared for B2B and B2C marketing teams and offers fast onboarding and AI-powered insights that don't require data analysis expertise.

Another good option is Parse.ly, a content analytics tool geared for newsrooms and marketers. Parse.ly offers real-time analytics dashboards, personalized content recommendations and historical analysis. Its tools include conversions reporting, audience segmentation and attribution analytics, so you can better figure out which content programs are most valuable and measure content ROI. It's designed to help you make data-informed decisions and optimize your content for better engagement and business results.

Another option is BrightEdge, an SEO and content performance marketing tool. It helps you find search intent, create content accordingly and measure it in real time. With tools like Autopilot for zero-touch optimization and Content Advisor for AI-accelerated content creation, BrightEdge integrates with tools like Google Analytics and Adobe Analytics, and it's geared for enterprise marketing programs.

For a more integrated option, Skyword offers an all-in-one content marketing platform. Its suite of services includes generative AI for personalized content, talent management and content localization. Skyword360 and Skyword Intelligence offer tools for planning, distributing and optimizing content, and it's geared for larger enterprises looking to drive business results through authentic storytelling and targeted audience engagement.