Arkreach

Arkreach is a cloud-based SaaS analytics platform that lets customers plan and measure the effects of public relations media outreach. It offers behavioral data about how people consume news online at the article level, so you can plan and measure coverage more precisely. It's different from other products that focus on social media, since it concentrates on behavior on news media sites, not just on people who already are inclined to share information.

Arkreach includes a variety of tools and features to help customers:

• Measurement: Customize dashboards to track crises, measure article influence, and see audience reach, sentiment and other factors.
• Media Planning: Create customized media lists based on demographic and psychographic interests, with access to more than 150,000 news sources globally in 27 categories.
• Content Optimization: Optimize the readability and discoverability of PR content (coming soon).
• Crisis & Monitoring: Predict reach based on behavior on the web and social media (coming soon).

The company uses AI algorithms to power its services, which are designed to be fast and accurate. It also is GDPR compliant, meaning it protects user data.

Arkreach is geared for public relations professionals and communications teams that want to get the most value out of their media outreach and measure its effects more precisely. Its global database covers 800 million domains in more than 50 languages, so it can be useful for managing global media campaigns.

Pricing isn't clear, but you can request a demo to try the service and discuss your needs. Overall, Arkreach is an interesting option for those who want to improve their media strategy and better understand the effect of their PR.

Published on June 11, 2024