Question: Do you know of a service that allows me to create customized media lists based on demographic and psychographic interests?

Meltwater has a broad suite of AI-infused tools for media, social and consumer intelligence. It offers large data sets for media intelligence monitoring, social listening and influencer marketing, and is geared for companies in PR, marketing and communications. With tools to build targeted lists and detailed analytics, Meltwater can help you make more informed decisions and optimize engagement and return on investment.

Another contender is Cision, a public relations software company that specializes in media monitoring, social listening and media analysis. Cision's tools let you track media coverage, analyze trends and get the right coverage, so it's a good fit for communications pros. It also offers AI-powered insights and real-time monitoring so you can build relationships with the media and measure your PR efforts.

For influencer marketing, InsightIQ is a good tool that simplifies influencer partnerships with a database of 450 million creators. It's got a powerful search tool that filters by demographics, audience affinities and past performance, so you can find the right influencers for your brand. InsightIQ offers detailed data and insights so you can optimize ROI and campaign performance.