Question: I'm looking for a tool that provides behavioral data on how people consume news online to inform my media strategy.

One of the top options is Arkreach. This cloud-based analytics platform is geared for public relations professionals and communications teams. It offers behavioral data on online news consumption at the article level, so you can plan and measure media coverage more precisely. With features like customizable measurement dashboards, media planning and AI-powered analytics, Arkreach helps you make data-driven decisions.

Another top option is Cision. This all-purpose public relations software platform includes media monitoring, social listening and media analytics. You can track media coverage in real time, spot trends and get insights that you can act on. Cision's global media intelligence spans 190+ countries and 96 languages, so it's a good option for PR, corporate communications and brand reputation management.

If you're looking for something more integrated, check out Meltwater. Meltwater's AI-powered suite includes media intelligence monitoring of 270,000 sources, social listening and consumer intelligence. It also includes social media management and influencer marketing tools, so you can optimize editorial mentions, market research productivity and engagement. Meltwater is geared for businesses in PR, marketing and communications who want to make data-driven decisions.