Traackr

Traackr is influencer marketing software that lets you find, manage and measure the success of influencer programs. It's designed for complex programs and small teams, and is geared for data-driven marketers who want to get the most out of their efforts.

The software offers tools for influencer discovery, campaign management and reporting. That means you can optimize your influencer programs by analyzing data at the level of the entire program. The software is designed to help you make strategic decisions about where to spend your money. And it can help you work better with agency partners, cutting costs by improving coordination and transparency.

Traackr customers include Shiseido, Pierre Fabre and Colgate-Palmolive, which used it to develop customized programs, improve partnerships and show return on investment. Media agencies like Media Bounty have used Traackr to pick the best influencers and run the most successful campaigns.

The software is good for big programs and small teams, and can serve as a system of record to make influencer marketing easier. Expect to get more visibility, awareness and optimization of your strategy with Traackr's data and expert help.

To learn more about Traackr and what it can do, check out its website.

Published on July 16, 2024