If you need a more comprehensive tool to get a better understanding of what's going on with your influencer marketing programs, InsightIQ is a good option. It includes influencer discovery, campaign tracking, audience insights and AI-based analytics. With a database of 450 million creators across many social media platforms, it can help you find the best influencers and track your campaigns. It also offers data and insights you can use to optimize your campaigns for better return on investment. It's geared for companies of all sizes.
Another option is HypeAuditor, an AI-based influencer marketing platform that offers detailed statistics for evaluating influencers. It can be used for campaign management, competitor analysis and market research. With a database of more than 150.9 million profiles and 35+ metrics, HypeAuditor can help you optimize your influencer marketing campaigns and boost your campaign ROI. It's good for brands, agencies and e-commerce companies that want detailed statistics and a way to manage campaigns.
If you need a more complete suite of tools, IMAI offers a full-featured platform with a large database of influencers and features like influencer search, campaign tracking and ROI measurement. You can filter in detail to find the best influencers, and it has tools to create briefs, automate campaigns and monitor results in real time. IMAI is for businesses and agencies that want to optimize their influencer marketing programs and get the best possible return on investment.
Traackr is another option, offering data-driven tools for influencer discovery, campaign management and reporting. It helps marketers optimize their influencer programs by offering data insights at the program level, so you can make better decisions and ensure a better return on investment. Traackr is designed to integrate with agency partners, so campaigns are more transparent and collaborative.