Audiense

Audiense is an audience intelligence platform that helps businesses understand consumer segments and cultural insights. By analyzing overall digital activity and interactions, Audiense offers insights into target groups to help inform marketing decisions.

Audiense offers four main products:

• Audience Intelligence: The world's largest and most representative digital audience insights source, used to identify target groups.
• Social Intelligence: Social consumer segments based on real consumer behavior and affinities.
• Demand Intelligence (BETA): The audience's demand for talent, brands and IP's, based on a wide range of digital and social signals.
• X Marketing: A suite of tools for community management and analytics, including in-depth follower and hashtag analysis.

These products can be used for a variety of use cases, including trend analysis, sponsorship, industry analysis, influencer marketing, persona creation and multi-channel advertising. The platform is useful for the media and entertainment, agencies, financial services and retail industries.

Audiense is focused on democratizing audience insights by tapping into social data and plugging into customers' existing technology infrastructure. Customers can also use a library of education resources, including blog posts, books, podcasts, reports and webinars, to learn more about audience research.

The company also offers customer resources like case studies, knowledge bases and security information. Pricing for Audience Intelligence and X Marketing is available, though specifics depend on the plan you choose.

Customers have praised Audiense for its intuitive interface, clear instructions and results-driven reports and dashboards. By helping businesses segment and label audiences by a range of criteria, Audiense offers a rich view of target audiences. You can sign up or request a demo to try Audiense.

Published on July 11, 2024