Question: I'm looking for a solution that analyzes digital activity to inform marketing decisions and identify target groups.

Audiense offers an audience intelligence platform that offers insights into consumer segments and cultural trends. With products like Audience Intelligence, Social Intelligence, Demand Intelligence (BETA), and X Marketing, it helps marketers identify target audiences, track trends and manage communities. The platform is geared for media and entertainment, agencies, financial services and retail.

Another powerful option is Resonate, a consumer data and intelligence platform that uses AI to provide a constantly updated view of more than 230 million profiles and 2 billion devices. With features like predictive data, intent signals, psychographics and data enrichment, it helps businesses across industries like health and wellness, financial services and ESG make data-driven marketing decisions and optimize performance.

For a more AI-based service, Synerise ingests, processes and interprets behavioral data to provide insights that inform data-driven decisions. It includes tools for AI recommendations, personalized offers and advanced reporting, and is geared for retail, travel, customer service and healthcare.