Question: I need a platform that helps me understand my target audience's behavior and preferences on social media.

If you want a platform that can help you understand behavior and sentiment of your target audience on social media, YouScan is a strong contender. It uses AI for social listening, analyzing text, images and audience data to deliver customer insights, brand reputation monitoring and other insights. The platform includes tools like Visual Insights for analyzing user-generated images, Audience Insights for understanding demographics and interests, and Insights Copilot for finding insights more quickly.

Another strong contender is Audiense, which specializes in audience intelligence and offers tools to find target audiences, social consumer segments and audience demand. Its tools can be used for trend analysis, sponsorship, industry analysis, influencer marketing and other purposes. Audiense makes audience insights more accessible by plugging into your technology stack and offering a variety of resources and pricing tiers.

Brandwatch offers a broad suite of tools to understand and engage with customers in real time. That includes Consumer Intelligence, Social Media Management, Influencer Marketing and AI-powered tools for in-depth research, brand monitoring, content creation and consumer engagement. The suite lets you respond to trends and defend your brand from threats that are emerging.

If you're looking for a more elaborate social listening and market intelligence tool, check out Digimind. It collects and enriches content from more than 25 social media sites and 800 million online sources to deliver insights you can act on. Digimind offers automated curation, sentiment analysis, visual listening and smart AI technology, making it a good choice for marketers, researchers and analysts who want to improve their market intelligence and social listening abilities.