Humanz

Humanz is an influencer marketing platform for e-commerce businesses and creators that uses proprietary AI technology to help maximize ad and social commerce return on investment. By connecting brands with motivated creators, Humanz aims to bring transparency and drive sales through real-time, accurate analytics.

Some of the key features of Humanz include:

• Next Generation Analytics: Follow customers from content to sales confirmation pages in real-time across platforms, browsers and devices.
• Creator Search Engine: Find and vet creators by content, audience or performance data, and invite them to collaborate or review bids on the Humanz open marketplace.
• Forecast Performance and Avoid Fraud: Evaluate a creator's audience to forecast expected influence and performance, so you can make sure your budget is being well spent.
• Real-Time Performance Tracking: Track campaign metrics like reach, views, engagement, clicks and sales conversions with full auditing capabilities.
• Influencer Campaign Management: Send detailed briefs, review content for brand safety, track results in real-time and automate contracts and payments.
• Communication Management: Manage all communications with creators, agencies and clients within the platform.

Humanz is for both experienced marketers and those who are new to influencer marketing. The platform offers flexible pricing models, with no annual commitments required. Users get access to all features and training to run campaigns, aggregate influencer data and track ROI and performance in real-time.

Humanz is designed to integrate with a variety of e-commerce platforms, with easy setup and automatic generation of custom links for creators. This means streamlined partnerships and more sales. Humanz also offers creators valuable insights and benchmarks, so they can optimize their profiles and attract brands.

For creators, Humanz offers a free app that offers access to profile analytics, campaign opportunities and a community to connect with other creators and brands. Creators can also submit bids to public campaigns or respond to private brand invitations.

Humanz supports popular social media platforms like Instagram, YouTube, Twitter and TikTok, and expands campaign reach with targeted paid media buys on Facebook, Instagram and TikTok. The platform is available in countries where Humanz has an office, with new locations opening regularly.

Humanz offers some free features, but the full suite of tools is only available with premium licenses. The free version is geared for marketers who are just getting started, with access to the influencer marketing academy, market benchmarks and trending content.

Published on July 8, 2024