If you're looking for software to track your influencer partnerships and optimize your ROI, InsightIQ is a good option to evaluate. It includes influencer discovery, campaign tracking and detailed analytics to help you make better decisions and get the best return on investment. With a big database of 450 million creators and powerful search tools, it's highly scalable and customizable, so it should work for companies of any size.
Another good option is IMAI, a collection of tools to manage influencer marketing programs. Its database of more than 300 million profiles is filtered with lots of options so you can find the right influencers. The tool also tracks campaigns, reports sales and automates outreach, so it's a good option for companies that want to get serious about maximizing their influencer marketing.
Traackr takes a data-centric approach to influencer marketing, with tools to find influencers, manage campaigns and generate reports. It's designed to optimize influencer programs at the program and campaign levels so you can make good decisions and get a good return on investment. It's geared for small teams and complex programs, and offers expert services to help you get better visibility and results.
If you prefer an AI-infused approach, HypeAuditor is worth a look. It's got a database of more than 150.9 million profiles and 35+ in-depth metrics to assess influencers. The tool offers data insights and automation tools to help you optimize influencer marketing and improve campaign ROI. It's for brands, agencies and e-commerce companies, and you can sign up for a free account and try demo versions of its features.