Memo

Memo is a data platform for modern PR measurement, offering insights into the number of people reading articles about your brand, your industry and your competitors. It revolutionizes your PR planning by providing readership data directly from publications, giving you the ability to measure the true impact of your earned media coverage and optimize future strategies based on what drives traffic. With Memo, you can see what drives traffic and use that information to get more coverage.

Memo includes a number of features:

• Readership Data: Provides the actual number of people reading articles about your brand and industry.
• Reporter Intelligence: A detailed database of reporters, powered by readership data, for data-driven media lists and targeted pitches.
• Memo Readership Value (MRV): Measures the cost of driving traffic to an article through advertising channels, giving you a more accurate measurement of the value of earned media.

With Memo, you can:

• Measure the true impact of your PR efforts.
• Develop media strategies based on data.
• Make more informed, data-driven decisions in crisis communications.

Memo is designed for brands and agencies, providing the tools to amplify the impact of your media strategy and prove the true value of your PR efforts. For brands, Memo helps to build stronger press angles and understand which outlets and reporters drive the most traffic. For agencies, Memo offers data-driven media relations, helping you better communicate with your clients and develop more effective communications and strategy.

Memo is committed to accuracy and transparency, as demonstrated by its adherence to industry standards, including SOC 2 Type II certification. You can trust the platform's strong policies and controls to ensure the integrity of your data.

Memo is for organizations looking to move beyond traditional metrics like impressions and Ad Value Equivalency and gain a deeper understanding of how effective their PR efforts are. By providing a clear and accurate view of readership, Memo empowers you to make informed decisions and get the credit you deserve for your work.

Published on July 16, 2024