Question: Is there a solution that measures the true value of earned media coverage and provides insights for improving traffic?

If you're looking for a tool that measures the real value of earned media coverage and offers insights for optimizing traffic, Memo could be a good choice. It offers readership data reports, a full reporter database and the Memo Readership Value (MRV) calculation. This lets you assess the real influence of your PR efforts and create data-driven media plans. It's geared for brands and agencies, giving them tools to maximize the effect of media plans and measure the value of PR activity accurately.

Another good option is Onclusive, an all-purpose media monitoring and measurement tool. It tracks earned, owned and social media, providing real-time measurement and analysis. Onclusive offers social listening, media briefings, media impact analysis and campaign measurement, so teams can manage communications, make data-driven decisions and optimize communications. It also offers customizable reports and dashboards to share results, so you can refine communications strategies and prove the value of media relations.

Meltwater is another option, particularly if you need a wider range of tools. Its AI-powered suite includes media intelligence monitoring, social listening and analytics, social media management, consumer intelligence and influencer marketing. Meltwater helps companies get more editorial mentions, get more out of market research, increase engagement and improve return on investment, so it's good for PR, marketing and communications professionals who want to make data-driven decisions.

If you want more behavioral data about online news consumption, Arkreach offers a cloud-based SaaS analytics platform for PR professionals and communications teams. It offers measurement dashboards, media planning tools and content optimization features, using AI algorithms for fast and accurate results. With a global database covering 50+ languages and 800 million domains, Arkreach can support international media campaigns and crisis monitoring.