TrafficScore

TrafficScore is an analytics plugin that lets you assess the value of people visiting your website from different sources. It's designed to spot wasted advertising spending across all digital marketing partners and to give you a unified, easy-to-understand dashboard for a quick look at your return on investment.

TrafficScore gives each visitor a score between 1 and 10, regardless of whether they arrived through paid advertising or other means. The scoring is based on engagement factors like how long they stay on the site, whether they convert into a customer, and whether they're a human or bot. The plugin automatically spots bot traffic and shows the source of the campaign so you can be alerted immediately.

Among TrafficScore's features are:

• Visitor Engagement Scoring: Scores visitors based on activities like time on site, conversions and lead generation to give more value to more engaged visitors.
• Bot Detection and Filtering: Automatically detects bot traffic and filters it out so you get an accurate score.
• Multi-Device Scoring: Scores time on site differently depending on whether visitors are using a PC, tablet or phone.
• Real-Time Dashboard: Offers a quick ROI snapshot with aggregated scoring by source and cost.

TrafficScore works on any website, not just e-commerce sites, and takes only seconds to install. The plugin scores visitors from all sources, including organic search, paid advertising and remarketing. For those who sign up for the beta, TrafficScore is free for now. Otherwise, you can pay month by month with no long-term contract.

With TrafficScore, you can see which advertising spending is paying off and which is a waste of money, so you can optimize your digital marketing.

Published on July 3, 2024