If you're looking for an alternative to TrafficScore, there are several options that could meet your needs for gauging visitor quality and optimizing marketing efforts.
Lifesight is a unified marketing measurement platform offering actionable data and AI-driven insights to help marketers maximize ROI. It includes features like Incrementality Intelligence, Goal Progress Tracking, and AI-powered technology to help cut media waste and drive scalable customer growth. This platform is suitable for various industries, providing advanced simulation tools and custom pricing based on user data.
Another strong candidate is Adtriba, a data-driven marketing analytics platform that focuses on unbiased, cross-channel, and multi-touch attribution. It collects data from multiple sources, including online and offline channels, and uses advanced statistical models and machine learning algorithms to provide actionable insights. Adtriba offers solutions tailored for different ad spends, making it a flexible option for optimizing marketing budgets and increasing ROI.
SegmentStream is also worth considering, offering AI-powered marketing measurement and media mix optimization. It combines predictive analytics, multi-touch attribution, and incrementality measurement to help businesses optimize their ad spend and ROAS. The platform integrates with popular tools like Google Analytics and provides customizable dashboards, making it a robust choice for real-time marketing optimization.