If you're looking for an analytics tool to help you figure out which marketing channels are producing the most valuable website visitors, Growify is worth a serious look. It's got a lot of features, including AI-powered attribution models, a full-funnel dashboard and omnichannel attribution. It can link to Google Analytics, Facebook and Shopify, among other sources, and offers a customizable dashboard for making data-informed decisions and setting budgets.
Another contender is Attributer, which offers a deeper look at how channels, campaigns and landing pages are performing. It can link to CRM systems and email marketing tools to see where leads and revenue are coming from. With customizable reports and integration with Salesforce and Mailchimp, Attributer can help businesses make more informed decisions about how to spend their marketing budget.
Adtriba is also worth a look, particularly for its cross-channel and multi-touch attribution abilities. The company uses sophisticated statistical models and machine learning algorithms to try to avoid biased marketing analytics. It can automate data collection and use AI to evaluate results, so businesses can better understand what's really happening with their marketing and make better budget decisions.
Last, Northbeam offers a marketing intelligence platform that uses machine learning models for multi-touch attribution and media mix modeling. It's got features like real-time conversion data, customizable attribution models and interactive dashboards to optimize channel spend. It's designed to help businesses understand how customers are moving through the funnel and maximize their marketing return on investment.