Question: I need a tool that helps me develop data-driven media strategies and optimize my earned media coverage.

If you're looking for a tool to develop data-driven media strategies and maximize your earned media coverage, Cision is a great option. Cision offers a wide range of tools for media monitoring, social listening and media analytics. It offers real-time monitoring, AI-powered insights and a broad range of media sources from more than 190 countries and 96 languages. The platform is geared for communications professionals who want to track media coverage, spot trends and make data-driven decisions.

Another powerful option is Meltwater, which has a broad range of media, social and consumer intelligence tools. Meltwater's tools include media intelligence monitoring of 270,000 sources around the world, social listening and analytics. It also offers tools for social media management, consumer intelligence and influencer marketing, so it's a good fit for teams in PR, marketing and communications who want to make data-driven decisions.

Onclusive is another good option for media monitoring and analysis. It offers real-time measurement and insights into earned, owned and social media. Onclusive features include social listening, media briefings and campaign measurement that can help PR and communications teams optimize their strategies and make data-driven decisions. It also offers customizable reports and dashboards to share results.

If you want to measure the effect of your PR efforts, Memo offers a data platform that offers insights into readership data, reporter intelligence and earned media value calculation. Memo helps brands and agencies develop data-driven media strategies and measure the actual value of their PR efforts, making it a good option for optimizing media strategies and crisis communications.