Question: Can you recommend a tool that helps measure the true impact of PR efforts and provides insights into readership data?

Cision is a broad public relations software suite that includes media monitoring, social listening, media analytics and media insights services. It lets you track media coverage in real time, spot trends and get advice on what to do. Cision's global media intelligence spans 190+ countries and 96 languages, so it's a good option for anyone in PR, corporate communications or crisis communications.

Another good option is Memo, which specializes in modern PR measurement. It offers reader data reports, a full-featured reporter database and Memo Readership Value (MRV) calculations. The service is designed to let brands and agencies measure the actual effect of their PR work and build media plans based on data. Memo is certified for SOC 2 Type II, a standard that ensures the company's operations are transparent and audited for accuracy.

Onclusive offers a full-featured media monitoring and analysis service that spans earned, owned and social media. It offers services like media impact analysis, campaign measurement and social listening to help communications teams optimize communications and demonstrate the value of media relations. Onclusive's customizable reports and dashboards let you make data-driven decisions and optimize your strategy.

For a more AI-powered approach, Arkreach offers media outreach planning and impact measurement tools. It offers behavioral data on online news consumption at the article level and offers features like customizable measurement dashboards and media planning with access to a global database of news sources.